Are you a personal trainer or health coach who is interested in starting a fitness business? Are you trying to expand your existing one, whether it’s in-person or an online fitness business? If so, it’s an interesting time in the fitness industry, given all of the changes that have occurred as a result of the COVID-19 pandemic. As you begin to think about your business-building plans, it’s important to be aware of the many new trends that have emerged, many of which will likely shape the industry as we move into the future. 

According to Forbes, fitness-related technology is enabling new ways to deliver your services, including more personalization through artificial intelligence, virtual reality, gamification, wearable devices, online workouts and biohacking. Consumers are also back in gyms and studios in large numbers, as people are craving community and connection again. And yet, many are still enjoying the efficiency and convenience of working out at home using livestream classes, mobile apps and at-home equipment.  

In addition to becoming knowledgeable on the latest trends, it’s important to do your research, and then evaluate and build around the following core areas, as well. 

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